22 22 Jackson Avenue
Branding - 2015
22 22 Jackson Avenue is a modern, industrial-style space in the heart of New York City, and the branding needed to reflect that balance of edge and refinement. The goal was to capture the city’s energy while keeping the design clean and understated. The brand combines raw textures with polished details, creating a look that feels effortlessly cool and perfectly in tune with its surroundings.
Designed for young, design-savvy individuals, Jackson’s identity strikes a balance between modern and timeless. Thoughtful typography, a muted yet striking color palette, and subtle textures create a sense of depth without overwhelming the minimalist feel. The result is a brand that feels right at home in NYC — confident, stylish, and undeniably modern.
