Hydden
Branding - 2023
Hydden is a streetwear brand born from the bold energy of Bogotá — a city that thrives on contrast, creativity, and attitude. The brand’s identity channels the raw pulse of the streets, blending urban grit with electric design and unapologetic style.
Every piece is designed to stand out while staying rooted in the culture that inspired it — making Hydden a brand for those who move fast, think loud, and live boldly, no matter where the streets take them.
